West Cary Group Set to Market RIC
May 24, 2012
RICHMOND, VA (May 22, 2012)
West Cary Group, an award-winning marketing communications and advertising agency headquartered in Richmond, Virginia, has been selected Agency of Record for the Richmond International Airport (RIC). The firm will be responsible for general marketing, including web and mobile design and development, as well as brand advertising.
“Marketing RIC, one of the region’s most identifiable resources, is a huge honor, and we’re going to have some fun – especially with digital,” says Moses Foster, WCG CEO and recent winner of the VMSDC’s 2011 Entrepreneur of the Year award. “Three million travelers fly through RIC every year, and they have great things to say about the airport. We want to help RIC maintain an exceptional travel experience, and also become known as one of the most digitally relevant airports in the country.”
Since opening its doors in 2007, West Cary Group has grown into a dynamic 32-member marketing team diverse in thought and talent – including specialties in web design, mobile application development, brand strategy, content development and marketing analytics.
“Out of 19 marketing firms, we chose West Cary Group,” says Troy Bell, Director, Marketing and Air Service Development for RIC. “It was a robust competition, but at the end of the day we felt WCG ‘s ideas and capabilities aligned best of all with the Airport’s goals in ever-changing aviation and communications environments.”
About West Cary Group
West Cary Group is a full-service, minority-owned advertising and marketing communications agency founded in 2007 by Moses Foster. The firm specializes in digital media, brand marketing, diversity initiatives, direct response marketing and employee communications.